Kevin Sanders has spent more than 25 years in marketing, including senior-level roles and consulting in financial services, hospitality, higher education, high tech, healthcare, and foodservice. He is currently the CMO for a technology startup. Kevin believes trust is the foundation of all great companies, organizations and institutions. However, he also believes that trust is at an all-time low in our culture, society and in our world. In this new world where skepticism is now the default, businesses need to prove trustworthiness if they want to attract clients and thrive in our current society.